The eye-popping sum paid by the Agnellis and Rothschilds shows how much the rich value high-quality private assets that will make long-term profits
No self-respecting brand manager would ever name a newspaper the Economist. You might as well name it “dry and boring eat-your-greens stuff which you probably won’t even understand”.
And yet, improbably, the Economist is today worth an eye-popping £938m ($1.5bn). That’s six times the value of the Washington Post, which comes out seven days a week and which has must-read status in the most important political capital in the world. It’s even more than the £844m ($1.3bn) that Nikkei Group paid for the Financial Times.
Related: Pearson sells Economist Group stake for £469m
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